As a non-banking financial company, we aim to empower Indians to dream bigger and partner with them to fulfil their aspirations by providing our financial products wherever and whenever they require them. Our purpose is to empower Indians with tailored products that cater to their needs and contribute to advancing financial inclusion. As a brand, we have a rich legacy of trust, value, and service, drawn from our time-trusted lineage in the 113-year-old TVS Group, one of India’s leading suppliers of automotive components, operating across 129 countries.
Our journey began in 2010 with a singular mission: to empower the aspirations of every Indian. This journey has been wonderful, marked by significant milestones worth celebrating.
Our visual mnemonic, the AspireMark, shows upward flight, symbolising growth, optimism, the flight of dreams towards fulfilment- all the things that TVS Credit, as a brand, promises to its customers.
Our wordmark is bold, confident and has a forward slant to show movement towards the future.
Our brand colours are blue and green. Blue, derived from the identity of our parent group, stands for freedom, inspiration, confidence and stability. Green, on the other hand, connotes growth, harmony and renewal.
We strive to be Trustworthy always, winning our customers’ trust through our actions.
We are Innovative, finding refreshing and unexpected solutions to problem and situations.
We are Proactive, which let us anticipate people’s needs and be prepared for them.
We are Empathetic to every customer’s need and make the effort to understand his or her unique circumstances.
We are Confident, believing that anything is possible, and instilling this belief in our customers.